xdrop/MESSAGING.md

Xdrop Messaging Guide

Use this guide to keep README copy, homepage copy, SEO metadata, Open Graph assets, package metadata, and social profiles aligned.

Core Positioning

Canonical one-liner:

Xdrop is an open source encrypted file transfer app for browsers and agent-driven terminal workflows, keeping plaintext file names, contents, and keys off the server.

This is the default introduction for Xdrop when a surface only gets one sentence.

Positioning framework:

• Category: Open source encrypted file transfer.
• Primary promise: Plaintext file names, contents, and keys stay off the server.
• Default experience: Browser-first for normal sharing flows.
• Extended workflow: Also usable from agent-driven terminal environments such as Codex, remote servers, dev containers, and CI-adjacent workflows.

Short positioning summary:

Browser-first encrypted file transfer, with agent-ready terminal workflows.

Canonical Copy By Surface

README first sentence:

Xdrop is an open source encrypted file transfer app for browsers and agent-driven terminal workflows, keeping plaintext file names, contents, and keys off the server.

Homepage H1:

Encrypted file transfer.

Homepage body:

Xdrop is an open source encrypted file transfer app for browsers and agent-driven terminal workflows, keeping plaintext file names, contents, and keys off the server.

Homepage and SEO title:

Open Source Encrypted File Transfer for Browsers and Agents | Xdrop

Meta description:

Xdrop is an open source encrypted file transfer app for browsers and agent-driven terminal workflows, keeping plaintext file names, contents, and keys off the server.

OG card headline:

Open source encrypted

file transfer for browsers and agents.

OG card support line:

Plaintext file names, contents, and keys stay off the server.

Short social bio:

Open source encrypted file transfer for browsers and agents. Plaintext file names, contents, and keys stay off the server.

Short technical summary:

Browser-first encrypted file transfer with agent-ready terminal workflows and plaintext kept off the server.

Terminal and agent support blurb:

Xdrop can also be used from agent-driven terminal workflows to upload files, return encrypted share links, and download full Xdrop links for local decryption.

Use-case summary:

Use Xdrop in the browser for normal sharing, or through an agent when you need to move files out of a cloud server, remote container, or automated terminal workflow.

Chinese reference copy:

• Canonical one-liner: Xdrop 是一个开源加密文件传输应用，以浏览器为主体验，也支持智能体驱动的终端工作流，并确保服务端拿不到明文文件名、文件内容和密钥。
• Short positioning summary: 以浏览器为主体验的加密文件传输，也支持智能体终端工作流。
• Agent support blurb: 日常分享可直接使用浏览器；如果你需要把文件从云服务器、远程容器或自动化终端流程中传出来，也可以通过智能体使用 Xdrop。

Messaging Priorities

When space is limited, keep these ideas in this order:

1. Xdrop is open source.
2. Xdrop is encrypted file transfer, not generic file sharing.
3. Plaintext file names, contents, and keys stay off the server.
4. The product is browser-first, but not browser-only.
5. No account required is a useful supporting point, but not the main definition.

Preferred Language

• Prefer encrypted file transfer as the main category label.
• Prefer browser-first when you need to signal the main UX without implying the browser is the only supported way to use Xdrop.
• Prefer agent-driven terminal workflows or use Xdrop via an agent when describing the skill and CLI-style experience.
• Prefer encrypts files in your browser when the copy is specifically about the web app flow.
• Prefer keeps plaintext ... off the server over ciphertext-only storage unless the audience is technical.
• Prefer open source encrypted file transfer app when introducing Xdrop for the first time.
• Prefer in-browser encryption as a compact technical benefit, not as the whole product category.
• Use AES-256-GCM in technical docs, threat-model explanations, and implementation notes, not as the default marketing hook.

Avoid

• Avoid using private file transfer as the only product summary.
• Avoid presenting Xdrop as browser-only now that agent workflows are a supported entry point.
• Avoid mixing private, secure, browser-side, and ciphertext-only as interchangeable main taglines.
• Avoid making no account required the primary headline. It is a benefit, not the core definition.
• Avoid shortening the promise to just secure uploads because it removes the architecture and server-trust model that make Xdrop distinct.
• Avoid making agents or CLI the only headline unless the surface is explicitly about the skill or terminal workflow.

Tone

• Clear and specific over clever.
• Technical enough to be accurate, but readable for non-specialists.
• Calm and factual instead of hype-heavy.
• Confident about the architecture, careful about broader security claims.
• Product-language first, with workflow details added only where they help explain real use.

Copy Review Checklist

Before shipping new product-facing copy, check:

• Does it describe Xdrop as open source?
• Does it clearly frame Xdrop as encrypted file transfer?
• Does it make clear that plaintext names, contents, and keys stay off the server?
• If it mentions the main UX, does it say browser-first rather than implying browser-only?
• If it mentions agent usage, does it describe it as an additional workflow rather than a separate product?
• Is no account required used as support rather than the core identity?
• Does it avoid introducing a new summary line that conflicts with the canonical one-liner?